Cookie Policy

This Cookie Policy explains how HIGHPEAKS HOLDING LTD (trading as "Alp‑Pay") uses cookies and similar tracking technologies on our website https://www.alp-pay.com.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit our website. They help us recognize your device and store information about your preferences or past actions.

1.1 Types of Cookies We Use

Our site uses different types of cookies to serve you better:

Cookie Type	Purpose	Duration
Necessary	Required for core features like secure access, account login, and basic website functionality. These cannot be disabled.	Session / 1 year
Preference	Help us remember your settings like language preferences, cookie choices, and user interface customizations.	1 year
Analytics	Used to improve how our site works by collecting anonymous information about how visitors use our website.	2 years
Marketing	Used to provide more relevant content and advertisements based on your interests and browsing behavior.	1-2 years

2. How We Use Cookies

2.1 Necessary Cookies

These cookies are essential for our website to function properly. They enable core functionality such as:

• Security features and fraud prevention
• User authentication and account access
• Shopping cart functionality (if applicable)
• Form submission and data validation
• Load balancing and performance optimization

2.2 Preference Cookies

These cookies remember your settings and preferences to provide a more personalized experience:

• Language and region preferences
• Currency and display settings
• User interface customizations
• Accessibility preferences

2.3 Analytics Cookies

We use analytics cookies to understand how visitors interact with our website:

• Page views and user journey tracking
• Performance monitoring and error detection
• A/B testing and optimization
• User behavior analysis (anonymized)

2.4 Marketing Cookies

These cookies help us deliver relevant advertising and measure campaign effectiveness:

• Targeted advertising based on your interests
• Social media integration and sharing
• Conversion tracking and attribution
• Retargeting and remarketing campaigns

3. Third-Party Cookies

Some cookies are from third-party tools we use to enhance our service:

3.1 Analytics Providers

• Google Analytics: Helps us understand website traffic and user behavior
• Hotjar: Provides heatmaps and user session recordings (anonymized)

3.2 Social Media Platforms

• Facebook: Social sharing and advertising pixels
• LinkedIn: Professional networking integration and B2B advertising
• Twitter: Social sharing and engagement tracking

3.3 Payment and Security

• Stripe/Payment Processors: Secure payment processing and fraud prevention
• Cloudflare: Security, performance optimization, and DDoS protection

4. Managing Your Cookie Preferences

4.1 Browser Settings

You can also control cookies through your browser settings:

• Chrome: Settings > Privacy and Security > Cookies and other site data
• Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Edge: Settings > Cookies and site permissions > Cookies and site data

5. Cookie Retention Periods

Different cookies have different lifespans:

5.1 Session Cookies

These are temporary cookies that are deleted when you close your browser. They are used for essential functions like maintaining your login session.

5.2 Persistent Cookies

These remain on your device for a set period:

• Preference cookies: 1 year
• Analytics cookies: 26 months (Google Analytics standard)
• Marketing cookies: 30 days to 2 years (varies by provider)
• Security cookies: 1 year

6. International Data Transfers

Some of our third-party cookie providers may transfer data outside the UK/EEA. When this happens, we ensure appropriate safeguards are in place through:

• Adequacy decisions by the UK Government or European Commission
• Standard contractual clauses
• Binding corporate rules or certification schemes

7. Your Rights

Under UK GDPR and data protection laws, you have the right to:

• Consent: Withdraw your consent for non-essential cookies at any time
• Access: Request information about the cookies we use
• Rectification: Correct any inaccurate information
• Erasure: Request deletion of your cookie data (subject to necessary cookies)
• Portability: Export your data in a machine-readable format

8. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. We will:

• Post the updated policy on our website with a new "last updated" date
• Notify you of material changes via email or website banner
• Obtain fresh consent where required by law